Demand Manager’s New Era of Automated Yield Management
/ October 12, 2023
Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.
Streaming TV Advertising – An Untapped Opportunity for Media Buyers in Australia
/ September 28, 2023
Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.
Simplifying the Programmatic Pipeline: ÎüʪÊÓƵ Introduces New CTV DSP Integrations with The Trade Desk and Yahoo
/ September 21, 2023
ÎüʪÊÓƵ is excited to offer integrations for CTV via ÎüʪÊÓƵ’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access.Â
Guiding buyers: Through the omnichannel media selection box
/ September 19, 2023
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
Demand Manager’s Control Center Is a Turnkey Solution for Managing Third-Party Vendors
/ September 5, 2023
Control Center helps publishers save time and grow revenue with Prebid in three ways.
