Machine Learning Wrapper Optimization, Demand Managerâ€™s new feature, gives publishers the tools to better optimize wrapper settings.
Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping â€“ streaming viewers are immersed.
Simplifying the Programmatic Pipeline: ÎüÊªÊÓÆµ Introduces New CTV DSP Integrations with The Trade Desk and Yahoo
ÎüÊªÊÓÆµ is excited to offer integrations for CTV via ÎüÊªÊÓÆµâ€™s CTV ad server, SpringServe, with The Trade Deskâ€™s OpenPath and Yahooâ€™s Backstage, giving DSPs and platform clients seamless access.Â
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
Control Center helps publishers save time and grow revenue with Prebid in three ways.