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These Master Terms are incorporated into the Agreement between ��ʪ��Ƶ and Customer. Capitalized terms used but not otherwise defined herein shall have the meanings ascribed to them in the Agreement.

1.�� �� DEFINITIONS

&�Բ�����;“Ad Inventory”&�Բ�����;means any Media space made available through the ��ʪ��Ƶ Materials for the display of Advertising.

“Ad”&�Բ�����;or&�Բ�����;“Advertising”&�Բ�����;means any type of advertising material or content together with related code and other material used for the placement and display of such material or content on Media.

“Affiliate”&�Բ�����;of a party means a legal entity that controls, is controlled by, or is under common control with such party, where “control” means the ownership of more than fifty percent (50%) of the shares or voting rights of such entity, or the power to direct or cause the direction of the management and policies of an entity, whether through ownership, contract, or otherwise.

“Buyer” means an entity, including any ad network, ad exchange, demand-side platform, agency trading desk, ad agency, or provider of goods or services advertised, and any representative thereof, engaged in purchasing or facilitating the purchase of Ad Inventory using ��ʪ��Ƶ Materials.

“Data Protection Laws” means all applicable privacy laws, rules and regulations, including, without limitation the (i) EU General Data Protection Regulation (Regulation 2016/679); (ii) the EU e-Privacy Directive (Directive 2002/58/EC), as amended; (iii) any national data protection laws made under, transposing, or made pursuant to (i) and (ii); (iv) the UK Data Protection Act 2018; (v) the Swiss Federal Act on Data Protection; and (vi) the State Privacy Laws.

“Intellectual Property Rights”&�Բ�����;means any and all tangible and intangible: (i) rights associated with works of authorship, including copyrights, moral rights, and derivative works thereof; (ii) trademarks, service marks, trade dress, and trade name rights; (iii) trade secret and know how rights; (iv) patents, design rights, and other industrial property rights; (v) database rights; and (vi) all other intellectual property or proprietary rights (of every kind and nature however designated) throughout the world, whether arising by operation of law, treaty, contract, license, or otherwise, whether registered or unregistered, together with all registrations, applications, renewals, extensions, continuations, divisions or reissues thereof.

“��ʪ��Ƶ Materials”&�Բ�����;means the Service(s) and any proprietary or confidential technology, the ��ʪ��Ƶ Platforms, and any other materials of ��ʪ��Ƶ, including any developments, modifications, enhancements, amendments, and upgrades thereto, and all derivatives thereof.  ��ʪ��Ƶ Materials includes any ad tag, programming code, software development kit (“SDK”), or application programming interface (“API”) used to effect or facilitate a provided Service and all documentation relating thereto.

“��ʪ��Ƶ Platforms” means ��ʪ��Ƶ’s proprietary platforms designed to facilitate the sale of Ad Inventory and includes ��ʪ��Ƶ’s DV+ Platform, Streaming Platform, and SpringServe Platform. 

“Malicious Code” means viruses, worms, time bombs, Trojan horses and other harmful or malicious code, files, scripts, agents, or programs, including code that is intended to or has the effect of misappropriating, commandeering, or disrupting access to or use or operation of any information, device, or system.

“Marks” means an entity’s name, logo, service marks, and trademarks.

“Media”&�Բ�����;means websites, applications, mobile websites, mobile applications, television, set-top boxes, streaming devices, game consoles, print, billboards, and other media through or on which Advertising may be delivered.

“Platform Policies”&�Բ�����;means ��ʪ��Ƶ’s Inventory Quality and Ad Quality guidelines (available at /legal/) and other written specifications or guidelines related to the use of the ��ʪ��Ƶ Platforms. The Platform Policies may be updated from time to time. 

“Prohibited Activity”&�Բ�����;means (i) providing, delivering, or perpetuating through the ��ʪ��Ƶ Materials any Malicious Code; (ii) engaging in any method that generates automated, fraudulent, or otherwise invalid Reported Actions; (iii) impairing the legitimate delivery of any Ad; (iv) forging or misrepresenting any Ad request or bid response data; or (v) engaging in any other fraudulent activity.  Non-exclusive examples of a Prohibited Activity include: (a) mimicking valid activity, including through both human and non-human agents; (b) automatic Ad refreshing, pop-ups and pop-unders, or hijacking of an end-user’s browser; (c) offering incentives; and (d) rearranging, overwriting, or injecting Ads into the content or Ad placements on a third-party website. 

“Prohibited Content”&�Բ�����;means any content or material that: (i) violates any applicable law, rule, or regulation; (ii) promotes violence, discrimination, hatred, copyright protection circumvention, unlawful subject matter or activities, or peer-to-peer applications, networks or sites; (iii) violates any Intellectual Property Right or other proprietary, privacy, contract, or legal right of any third party; (iv) is defamatory, libelous, deceptive, pornographic or sexually explicit; or (v) is likely to damage or cause harm or risk to ��ʪ��Ƶ, the ��ʪ��Ƶ Materials, other customers, or end users of Media or their data, devices, or systems.

“Reported Actions” means impressions, clicks, displays, views, conversions, or any other actions that are tracked and may serve as a basis for payment or analysis, per the system of record designated by ��ʪ��Ƶ.

“Seller”&�Բ�����;means an entity engaged in the sale or facilitation of sale of Ad Inventory using the ��ʪ��Ƶ Materials.

“Service” means each ��ʪ��Ƶ product, feature, or service provided or made accessible to Customer in accordance with the Agreement.

“Service Schedule” means an attachment to the General Terms (as of the Effective Date or subsequently addended) specifying a Service to be governed by the Agreement. 

“State Privacy Laws” means the California Consumer Privacy Act as amended (“CCPA”) and all other US state consumer privacy laws, rules, and regulations covering similar subject matter.

“T������” means all federal, state, local, foreign and other net income, gross income, gross receipts, sales, purchase, use, ad valorem, value added, goods and services, harmonized sales, transfer, franchise, profits, withholding, payroll, excise, stamp, real or personal property, customs, duties or other taxes, fees, levies, assessments or charges of any kind, including any related penalties and interest, imposed by any federal, territorial, state, local, or foreign government or any agency or political subdivision of any such government. All amounts payable or receivable hereunder are exclusive of any Taxes. 

2. CUSTOMER RESPONSIBILITIES

2.1�� �� Account Registration.����For any account(s) that have been established to access the ��ʪ��Ƶ Materials (each, an “Account”), Customer shall be responsible for providing accurate and current user information (“User Credentials”), and for maintaining, securing, and updating all users and User Credentials, as appropriate. Customer (i) understands and agrees that each set of User Credentials provided under Customer’s Account are intended for a single user and are not to be shared; Customer must request separate User Credentials for each end user that Customer wishes to access its Account, whether employed by Customer or a third party, and (ii) agrees to notify ��ʪ��Ƶ promptly of any unauthorized use of its User Credentials or Account or any other suspected breach of security relating to the ��ʪ��Ƶ Materials. Customer is responsible for all activities that occur under its User Credentials and/or in connection with its Account (whether Customer’s own activity or that of a third party acting on Customer’s behalf).�� To the extent Customer sells Ad Inventory in connection with Media not owned by Customer, Customer is responsible for that Media owner’s compliance with any applicable provisions of this Agreement, including but not limited to Section 4 below.

2.2�� �� Platform Policies and Activity.����Customer is required to obtain ��ʪ��Ƶ’s prior written approval for all Media on which Customer sells Ad Inventory through the ��ʪ��Ƶ Materials, and Customer may only sell Ad Inventory they are lawfully authorized to sell. ��ʪ��Ƶ may restrict or remove Media from the ��ʪ��Ƶ Materials as it deems necessary. Customer shall comply with the Platform Policies and shall not engage in Prohibited Activities or make Prohibited Content available through the ��ʪ��Ƶ Materials. Customer is wholly responsible for (and ��ʪ��Ƶ is not liable for) Customer’s decisions with regard to the Buyers that Customer allows to bid on or otherwise purchase Customer’s Ad Inventory through a ��ʪ��Ƶ Service. Customer hereby consents to any and all placements of applicable Buyer Ads on the Ad Inventory sold by Customer through any ��ʪ��Ƶ Service.

2.3�� �� Third-Party Services. One or more third-party services may be available for Customer’s use through the ��ʪ��Ƶ Platforms. Where Customer affirmatively selects such third-party services, ��ʪ��Ƶ bears no responsibility or liability in connection with those services.

3. PROPRIETARY RIGHTS & CONFIDENTIAL INFORMATION

3.1�� �� Right to Access and Restrictions.����Customer may access and use the ��ʪ��Ƶ Materials solely as permitted and required under the Agreement. Customer shall not: (a)��resell, license, lease, or otherwise transfer or distribute any of the ��ʪ��Ƶ Materials; (b)��reverse engineer, decompile, or disassemble the ��ʪ��Ƶ Materials; (c)��modify, copy, or create derivative works of the ��ʪ��Ƶ Materials; (d) use the ��ʪ��Ƶ Materials to build, modify, or enhance a competitive product or service; or (e) authorize or permit any third party to do any of the acts described in Sections 3.1(a) through (d).����

3.2�� �� Marks.��Solely for the purpose of identifying Customer to provide the Services for the term of the Agreement, Customer grants to ��ʪ��Ƶ a non-exclusive, royalty-free, and non-transferable (other than to an Affiliate or a successor-in-interest in connection with a merger, reorganization, or sale of all or substantially all assets or equity) right and license to use, reproduce, and display Customer’s Marks. To the extent Customer grants ��ʪ��Ƶ access to the Marks of a Customer client, (a) Customer represents and warrants that it is lawfully authorized to grant ��ʪ��Ƶ such rights, and (b) all references to Customer’s Marks shall include the Marks of such clients. ��ʪ��Ƶ’s use of Customer’s Marks will comply with any reasonable written usage guidelines provided to ��ʪ��Ƶ by Customer. Unless otherwise agreed to in this Agreement, ��ʪ��Ƶ will not use Customer’s Marks for purposes beyond those stated in this Section 3.2, but ��ʪ��Ƶ may make general reference to Customer’s status as a customer of ��ʪ��Ƶ.��

3.3�� �� Ownership.����As between the parties, ��ʪ��Ƶ shall own and retain all right, title, and interest in and to the ��ʪ��Ƶ Materials and ��ʪ��Ƶ’s Confidential Information, together with all Intellectual Property Rights therein.�� As between the parties, Customer shall own and retain all right, title, and interest in and to (a) Customer’s Media (exclusive of any Ads placed thereon); (b) Customer’s Marks; and (c) Customer’s Confidential Information.�� Customer may, in its sole discretion, provide ��ʪ��Ƶ with suggestions or other feedback regarding any ��ʪ��Ƶ Materials, which ��ʪ��Ƶ may freely incorporate into the ��ʪ��Ƶ Materials or otherwise use in its discretion, without payment of any royalty or any duty to account to Customer.

3.4�� �� Confidential Information. As used herein,��“Confidential Information”��means all material or information of a party (“Disclosing Party”) disclosed to the other party (“Receiving Party”), whether orally or in writing, that is designated or identified as confidential or that��should reasonably be understood to be confidential given the nature of the information and the circumstances surrounding its disclosure (and whose disclosure is not otherwise permitted under the Agreement between ��ʪ��Ƶ and Customer).��The terms and conditions of the Agreement and the ��ʪ��Ƶ Materials are the Confidential Information of ��ʪ��Ƶ.��As to both parties, Confidential Information also includes business and marketing plans, software code, technology and technical information, product and system designs and configurations, specifications, APIs, trade secrets, and business processes.��However, Confidential Information shall not include any information that: (i) is or becomes generally known to the public without breach of any obligation owed to Disclosing Party; (ii) was known to Receiving Party prior to its disclosure by Disclosing Party without restriction on use or disclosure; (iii) was independently developed by Receiving Party without reference to the Disclosing Party’s Confidential Information or breach of any obligation owed to Disclosing Party; or (iv) is rightfully received from a third party without restriction on use or disclosure.�� Receiving Party shall not use or intentionally disclose the Confidential Information of Disclosing Party, without Disclosing Party’s consent, for any purpose other than to perform Receiving Party’s obligations or exercise its rights under the Agreement, as of the Effective Date or as subsequently updated. Such disclosures shall only be made to those third parties who are bound by confidentiality obligations with respect to such Confidential Information that are at least as protective as those set forth herein, and��Receiving Party shall be responsible and liable for the failure of any such third party to treat the Confidential Information in accordance with Receiving Party’s obligations.

3.5�� �� Notices Pertaining to Confidential Information.�� If Receiving Party is compelled by law or legal process to disclose the Confidential Information of Disclosing Party, it shall provide Disclosing Party with (i) prompt prior notice of such compelled disclosure (to the extent legally permitted) and (ii) reasonable assistance, at Disclosing Party’s expense, if Disclosing Party wishes to contest the disclosure. In any event, such disclosure shall be strictly limited to the Confidential Information that is required to be so disclosed by law or legal process. Receiving Party shall also promptly notify Disclosing Party if it becomes aware of any actual or reasonably suspected unauthorized disclosure of Disclosing Party’s Confidential Information, and it shall protect the confidentiality of Disclosing Party’s Confidential Information in the same manner that it protects the confidentiality of its own confidential information of like kind (but in no event using less than reasonable care).

4. PRIVACY AND DATA USAGE

4.1�� �� �� Privacy Requirements.��Customer’s use of the ��ʪ��Ƶ Materials must comply with its obligations under (i) Data Protection Laws, and (ii) generally accepted privacy self-regulatory guidelines in their then-current formulation, such as the principles of the Digital Advertising Alliance, the European Interactive Digital Advertising Alliance, and the code of the Network Advertising Initiative (collectively, the “Privacy Requirements”). When sending Ad requests through the ��ʪ��Ƶ Materials, Customer shall ensure that any applicable end-user choices to opt out, limit ad tracking, or other similar settings or preferences are passed to ��ʪ��Ƶ

4.2�� �� �� Privacy Policies and Required Consent.�� In accordance with its privacy policies, ��ʪ��Ƶ may collect, use, and disclose information derived from activity involving the ��ʪ��Ƶ Materials. Customer shall have and adhere to a current privacy policy with regard to its own activity, and all Media containing Ad Inventory that Customer sells through the ��ʪ��Ƶ Materials must also have a current privacy policy. Such policies must: (i) comply with all applicable Privacy Requirements and provide end users subject to such laws with a conspicuous link to a functional opt-out page (and with regard to the State Privacy Laws, the ability to opt out of “sales,” “sharing,” and “targeted advertising” specifically); and (ii) accurately disclose all applicable data collection, use, and disclosure practices. Customer shall not pass any data to ��ʪ��Ƶ that requires end user consent if it has not appropriately obtained such consent. Customer shall not pass ��ʪ��Ƶ any information that permanently identifies a particular device.����

4.3�� �� �� Processing Personal Data and Information.�� With regard to the processing of end user “personal data” or “personal information” (as defined by applicable Data Protection Laws), ��ʪ��Ƶ and Customer shall act as data controllers. For purposes of the CCPA, ��ʪ��Ƶ will receive personal information as a third party. Customer and ��ʪ��Ƶ agree to implement appropriate technical and organizational security measures to protect personal data or information against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access, loss of integrity, and all other unlawful forms of processing. Where processing deidentified data, ��ʪ��Ƶ and Customer further agree to (i) not attempt to re-identify such data; (ii) use reasonable administrative, technical, and organizational measures to prevent reidentification or inadvertent release of the data; and (iii) publicly commit to maintain and use the data in deidentified form.����

If personal data is subject to the CCPA, the parties will: (i) comply with applicable obligations under the CCPA, including by providing the same level of privacy protection as required of “businesses” under the CCPA; (ii) notify one another if they can no longer meet their obligations under the CCPA; and (iii) grant one another the right to take reasonable and appropriate steps to help ensure the other party is using the personal information in a manner consistent with the CCPA, such as by requesting information or an attestation. If Customer believes that ��ʪ��Ƶ is engaged in the unauthorized use of personal data provided by Customer, then upon notice to ��ʪ��Ƶ, the parties will work together in good faith to stop or remediate the allegedly unauthorized use of such personal information, as necessary. Where ��ʪ��Ƶ receives personal information from Customer that is subject to the CCPA, Customer makes such personal information available to ��ʪ��Ƶ for the commercial purpose of performing advertising services, as further specified in the Agreement, and ��ʪ��Ƶ will process such personal information only for such purpose and subject to any restrictions outlined in the Agreement.

To the extent ��ʪ��Ƶ or Customer use vendors in the processing of personal data or information, they will ensure that such vendors comply with this Section 4 as applicable.

4.4 �� �� Kids’ Sites.�� Customer shall not make Ad Inventory available on a Kids’ Site (as defined below), unless permitted by ��ʪ��Ƶ in a written amendment signed by both parties.����As used herein, “Kids’ Site” refers to any Media: (a) directed to children located in the U.S. (or any U.S. territory thereof) who are under the age of 16; (b) directed to children located in the European Economic Area (“EEA”) who are younger than the applicable age required for parental consent; or (c) directed to children, as defined by laws of any other jurisdiction.�� Customer may not, except to the extent permitted by applicable law, use the ��ʪ��Ƶ Materials to: (i)��create profiles of visitors of Kids’ Sites or of any users that Customer knows to be under the applicable age of parental consent requirements (“Kids”); (ii) purchase, sell, place, or facilitate the placement of behaviorally targeted Ads on Kids’ Sites; or (iii) collect personal information or personal data (as defined under applicable privacy laws), or comparable data under any similar law of any jurisdiction, about Kids or visitors of Kids’ Sites.�� ��ʪ��Ƶ undertakes no obligation to identify Kids Sites or to monitor the compliance of Buyers or ��ʪ��Ƶ with respect to identifying Kids Sites.

4.5 �� �� Onboarded Data. To the extent Customer onboards data segments (“Customer Segments”) onto a ��ʪ��Ƶ Platform, all applicable provisions of this Section 4 apply to those Customer Segments. Additionally, Customer represents and warrants that Customer Segments will not contain (a) data from Media that is directed or targeted to children, as defined by the applicable jurisdictional laws involving the data privacy of minors; (b) any information from or about an end user known to be a child; (c) any information, inferences, or profiles about an end user’s race, ethnicity, religious/philosophical beliefs, sexual orientation, health condition or inferences related to an end user’s health, or any other category that ��ʪ��Ƶ designates as sensitive or prohibited and informs Company about in writing; or (d) unencrypted user names, email addresses, phone numbers, physical addresses, login information, financial or payment information.

4.6 �� �� Special Provisions for Google Purchases. As a Buyer on the ��ʪ��Ƶ Platforms, Google LLC or its affiliates (“Google”) requires compliance by publishers to its user consent��policies��(as modified from time to time, the “Google��Policy”) currently located at the following address:��. By entering into this Agreement, Customer affirms that it wishes to allow Google to: (a) bid on Customer’s Ad Inventory as made available for sale on the ��ʪ��Ƶ Platforms in order to deliver personalized ads and (b) utilize third party vendors in connection therewith. Customer represents and warrants that it shall comply with the��Google��Policy��when accessing and using the ��ʪ��Ƶ Platforms to sell Customer’s Ad Inventory.

5. GOOGLE OPEN BIDDING. If Customer elects to enable a ��ʪ��Ƶ Platform for the Google Open Bidding Program (the “Google OB Program”), the following terms shall apply, notwithstanding anything contrary in the Agreement otherwise: (a) transactions executed through the Google OB Program (“OB Transactions”) shall be assessed the same Transaction Fee(s) – according to the transaction type – as standard ��ʪ��Ƶ Transactions; (b) ��ʪ��Ƶ shall direct all payments for OB Transactions (“OB Payments”) to Google LLC or its designated affiliate(s) (collectively, “Google”) per the terms of the applicable agreement between Google and ��ʪ��Ƶ; (c) ��ʪ��Ƶ shall have no responsibility or liability with regard to any payment that Google may be obligated to make to Customer related to the OB Payments; (d) Customer acknowledges that (i) Google’s data and reporting metrics govern all OB Payments from ��ʪ��Ƶ to Google, and (ii) any data and reporting metrics related to Customer’s OB Transactions as may be displayed within a ��ʪ��Ƶ UI may not be consistent with Google’s numbers; and (e) Reconciliation Adjustments, if any, related to Customer’s OB Transactions shall be made to Customer’s non-Google OB Program account(s) with ��ʪ��Ƶ, or, as necessary, invoiced to Customer directly.��

6. TAXES. Customer is solely responsible for payment of any Taxes applicable to its transactions under the Agreement and/or its use of any Service (whether those Taxes are collected and remitted by ��ʪ��Ƶ or paid directly to the relevant authorities by Customer), except for Taxes based on ��ʪ��Ƶ’s net income. Customer shall provide ��ʪ��Ƶ with an IRS form W9 or W-8BEN, as applicable. Upon ��ʪ��Ƶ’s request and as applicable, Customer shall also provide ��ʪ��Ƶ with a treaty residency certificate, VAT registration proof, and/or any other relevant documents for tax compliance purposes. ��ʪ��Ƶ reserves the right to delay payment if Customer fails to provide ��ʪ��Ƶ with complete or accurate tax information as requested by ��ʪ��Ƶ or any competent tax authority.

If and only if Customer is currently based or becomes based (whether as the original Customer or through assignment of this Agreement) in a jurisdiction outside of the United States to which withholding taxes apply, then the following language will also apply: Any applicable Taxes not collected by ��ʪ��Ƶ from Customer shall be paid by Customer to the relevant authorities directly, and in such circumstances, Customer shall: (a) gross-up such payment to fully-account for such Tax, (b) immediately tender the relevant amount of Tax to the appropriate authorities, and (c) promptly thereafter, inform ��ʪ��Ƶ in writing that such Taxes have been paid and provide such documentation (including original receipts or other governmental documentation, or copies thereof) as may reasonably be requested by ��ʪ��Ƶ to ensure that ��ʪ��Ƶ is satisfied that it will not bear any financial liability of Tax to such authorities in respect of such payment. To the extent that Customer reasonably determines that any payment to ��ʪ��Ƶ is subject to withholding Tax, Customer shall provide prompt notification to ��ʪ��Ƶ of such fact in writing, and ��ʪ��Ƶ shall thereafter provide Customer with a treaty residency certificate, or other similar governmental document, as reasonably requested by Customer.

7. TERM AND TERMINATION. The Agreement begins on the Effective Date and will continue until terminated as permitted. Each party may terminate the Agreement in whole or terminate any individual Service at any time for any reason, without penalty, by providing thirty (30) days’ prior written notice to the other party. The termination of an individual Service will not impact the term of the Agreement or any other Service, unless the provision of another Service depends upon the terminated Service (in which case, both Services will be deemed terminated).����ʪ��Ƶ may also limit or suspend Customer’s access to and use of the ��ʪ��Ƶ Materials if ��ʪ��Ƶ has a reasonable basis to suspect that (a) Customer is violating the terms of the Agreement, (b) Customer’s account remains inactive for at least twelve (12) months, (c) Customer’s use of the ��ʪ��Ƶ Materials is likely to damage or cause harm or risk to ��ʪ��Ƶ or other ��ʪ��Ƶ users, or (d) Customer becomes insolvent or generally unable to pay its debts as they become due, or becomes the subject of any bankruptcy, liquidation, reorganization, dissolution, or similar proceeding, or has made an assignment for the benefit of creditor or similar disposition of its assets. ��ʪ��Ƶ will use commercially reasonable efforts to provide Customer with notice prior to any limitation or suspension, but in any event will notify Customer promptly thereafter.��If an event giving rise to a limitation or suspension is able to be cured (as reasonably determined by ��ʪ��Ƶ), Customer shall have five (5) days to cure. If Customer cannot cure or has not cured within that timeframe, ��ʪ��Ƶ may terminate the Agreement or any Service upon written notice (email acceptable). Upon termination: (a) all access rights granted to the ��ʪ��Ƶ Materials shall immediately terminate; (b) Customer will cease all use of ��ʪ��Ƶ Materials; and (c) the following will survive: (i) any provisions specified by their terms to survive; and (ii) provisions of the Agreement that, by their nature, are applicable to matters at issue between the parties after termination of the Agreement, such as accrued unpaid payment obligations, limitation of liability, indemnities, confidentiality, and proprietary rights.

8. REPRESENTATIONS AND WARRANTIES; DISCLAIMER

8.1�� �� Mutual Representations and Warranties.��Each party represents and warrants to the other that: (a) it has the full corporate right, power, and authority to enter into the Agreement and to exercise its rights and perform its obligations; (b) its execution and delivery of the Agreement, and the performance of its obligations and duties in connection therewith, do not and will not violate any agreement to which it is bound; and (c) it shall comply with all applicable laws, rules, and regulations in performing its respective obligations and exercising its rights under the Agreement, including with respect to consumer protection and privacy.

8.2�� �� Disclaimer.�� Except for the express representations and warranties stated herein and to the maximum extent permitted by applicable law, neither party makes, and each party expressly disclaims, all representations, conditions, terms and warranties, whether express, implied, statutory or otherwise, with respect to the subject matter of the Agreement, including without limitation any implied representation, term, or warranties of satisfactory quality, merchantability or fitness for a particular purpose. Without limiting the generality of the above, ��ʪ��Ƶ makes no representation or warranty (a) as to any Ad or Media or any benefit, performance, or revenues that Customer (or Customer’s clients or users) will obtain from its use of the ��ʪ��Ƶ Materials, (b) that any particular Buyer relationships will be established or maintained through the ��ʪ��Ƶ Services, (c) that Ads will be available for delivery or at a particular price, or (d) that the ��ʪ��Ƶ Materials will be always available or bug or error-free.����

9. INDEMNIFICATION

9.1�� �� �� Customer Obligations.����Subject to Section 9.3, Customer shall indemnify, defend, and hold harmless ��ʪ��Ƶ, its permitted successors and assigns, and their respective Affiliates, agents, officers, directors, and employees (collectively,��“��ʪ��Ƶ Indemnified Parties”) from and against any claims, suits, legal proceedings, regulatory proceedings, or investigatory proceedings (“Claims”) brought against any ��ʪ��Ƶ Indemnified Party by any third party and any and all judgments, losses, damages, settlements, liabilities, fines, penalties, costs, and expenses (including reasonable attorneys’ fees and costs) (“Losses”) arising as a result of any such Claim, in each case as a result of or in connection with: (a) any false or misleading representation by Customer or any breach by Customer of any of its warranties or obligations under the Agreement; and (b) a Claim that Media provided or delivered by Customer through the ��ʪ��Ƶ Materials, Customer’s Marks, or Customer’s business activities infringe any Intellectual Property Right of any third party.

9.2�� �� ��ʪ��Ƶ Obligations.��Subject to Section 9.3, ��ʪ��Ƶ shall indemnify, defend and hold harmless Customer, its successors and assigns, and their respective Affiliates, agents, officers, directors, and employees�� (“Customer Indemnified Parties”) from and against any Claim brought against any Customer Indemnified Party by any third party and any Losses arising as a result of any such Claim, in each case as a result of or in connection with:�� (a) any false or misleading representation by ��ʪ��Ƶ or any breach by ��ʪ��Ƶ of any of its warranties or obligations under the Agreement; or (b) a Claim that the ��ʪ��Ƶ Materials, when used in accordance with the terms of the Agreement, infringe any Intellectual Property Right of any third party.��In the event a Claim under Section 9.2(b) is made or, in ��ʪ��Ƶ’s reasonable opinion, is likely to be made, or if required by settlement, ��ʪ��Ƶ may elect, at its sole option and expense, to: (i) procure for Customer the right to continue using the ��ʪ��Ƶ Materials that are the subject of such Claim, (ii)��replace or modify the ��ʪ��Ƶ Materials that are the subject of such Claim to be non-infringing without material decrease in functionality, or (iii) terminate the Agreement. Notwithstanding the foregoing, ��ʪ��Ƶ shall have no liability for any infringement Claim under this Section 9.2 to the extent such Claim results from: (i) modifications to the ��ʪ��Ƶ Materials by or on behalf of a Customer Indemnified Party, or (ii) use or combination of any ��ʪ��Ƶ Materials with any other item not provided by ��ʪ��Ƶ; in each case without the prior written consent of ��ʪ��Ƶ.

9.3�� �� Procedure.��In the event of a Claim, the indemnified party shall provide prompt notice of the Claim to the indemnifying party; a failure to do so shall not release the indemnifying party from its indemnification obligations under the Agreement, but it will reduce those indemnification obligations by the amount (if any) of additional Losses attributable to the delayed notification.��The indemnified party shall also provide reasonable information and assistance needed to defend or settle the Claim (provided the indemnifying party bears any out-of-pocket expenses incurred by the indemnified party in providing such assistance or information). The indemnifying party shall have sole control of the investigation, defense, and settlement of the Claim, provided that the indemnifying party does not enter into any settlement of a Claim that:��(i) imposes a monetary obligation on the indemnified party that is not covered by the indemnification; (ii) imposes a material, non-monetary obligation on the indemnified party; (iii) does not include an unconditional release of the indemnified party;�� (iv) admits liability on the part of the indemnified party; and/or (v) is non-confidential (collectively, the “Settlement Restrictions”). Any settlement that does not comply with the Settlement Restrictions in full will require the prior written consent of the indemnified party.

10. LIMITATION OF LIABILITY

10.1 Subject to Section 10.3, in no event shall either party be liable to the other for any:

(a) loss of profits;

(b) loss of goodwill;

(c) loss or waste of management or staff time;

(d) loss or revenue;

(e) loss of business;

(f) loss of income;

(g) loss of anticipated saving

(h) loss resulting from damage to reputation;

(i) business interruption loss; or

(j) indirect, consequential or special loss or damage,

in each case, arising from or related to this Agreement and however caused, whether in contract, tort (including negligence), breach of statutory duty or otherwise, and whether or not such party has been advised of the possibility of such damages and whether or not such loss or damage is foreseeable, foreseen, known and/or direct.

10.2 Subject to Sections 10.1 and 10.3, in no event shall either party’s total maximum liability to the other party for all claims, actions, proceedings, losses, liabilities or costs (including legal expenses) sustained, incurred or suffered by the other party arising under or in connection with this Agreement, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, exceed in aggregate $250,000.

10.3 Neither party shall exclude or limit in any way its liability for: (a) death or personal injury caused by its negligence; (b) fraud or fraudulent misrepresentation; (c) any breach of Section 4.1 (confidentiality); (d) a breach of Section 3.1 (Right to Access and Restrictions); (e) the indemnity under Section 9.1; (f) amounts payable to ��ʪ��Ƶ under any agreement; and (g) any other liability which cannot be excluded or limited as a matter of applicable law.

11. BINDING ARBITRATION.�� Any and all disputes arising out of or relating to the Agreement shall be determined exclusively by confidential arbitration, overseen by a single arbitrator in London, in accordance with the then-existing UNCITRAL Arbitration Rules. The law governing this arbitration shall be English and the language of the arbitration shall be English. Any party to the arbitration may request the Chartered Institute of Arbitrators in London to appoint the arbitrator if the parties have failed to reach an agreement. Except as otherwise determined by the arbitrator (who may assess fees and costs against one party as part of the award), the fees of the arbitration charged by UNCITRAL initially will be paid equally by both parties. By agreeing to submit all disputes, claims and controversies to binding arbitration, Customer and ��ʪ��Ƶ expressly waive their rights to have such matters heard or tried in court before a judge or jury or in another tribunal. Unless an arbitrator commits errors of law or legal reasoning, any arbitration award shall be final and binding on the parties, subject only to judicial review provided by statutes governing arbitrations, and a judgment rendered on the arbitration award may be entered in any state or federal court having jurisdiction thereof.

12. MISCELLANEOUS

12.1    Assignment.  Customer may not assign any or all of its rights and/or obligations under the Agreement without the prior written consent of ��ʪ��Ƶ (not to be unreasonably withheld). Customer is not required to obtain the prior written consent of ��ʪ��Ƶ in the event of a Change of Control of Customer, provided that the acquirer(s) assumes Customer’s obligations hereunder after such Change of Control and that the Change of Control does not involve a direct competitor of ��ʪ��Ƶ, as determined by ��ʪ��Ƶ in its sole discretion.  Customer shall notify ��ʪ��Ƶ of any Change of Control permitted by this Section 12.1 within 30 days of the consummation thereof. As used herein, “Change of Control”&�Բ�����;means (a) the merger or consolidation of Customer with another entity; (b) a transaction or series of related transactions in which a third party becomes the beneficial owner of 50% or more of the combined voting power of the outstanding securities of Customer; or (c) the sale of all or substantially all of the assets of Customer.  Any attempted assignment by Customer in breach of this Section 12.1 shall be void. The provisions of the Agreement shall bind and inure to the benefit of the parties’ respective transferees, successors, and assigns.

12.2�� �� Governing Law; Venue.����The Agreement will be governed and interpreted in accordance with the laws of England without reference to conflicts of laws principles. Jurisdiction and venue for all disputes hereunder shall be in London, England.�� The United Nations Convention on Contracts for the International Sale of Goods does not apply to the Agreement.

12.3�� �� Public Relations.��During the Term of the Agreement, ��ʪ��Ƶ may use Customer’s Marks in general promotional and informational materials. Except as permitted in the Agreement, neither party shall use the name of the other party in publicity, advertising, or other public materials (unless required by applicable law or regulation) without the prior written consent of the other party.

12.4�� �� Notices.�� All notices under the Agreement must be made in writing.�� Notices to Customer shall be made in the applicable user interface (“UI”) for the Service or by email to then-current contact information available to ��ʪ��Ƶ. Notices to ��ʪ��Ƶ shall be made by email to��legal@magnite.com.�� Electronic notice will be effective as of the date of posting (for notice within the UI) or as of the sent date (for email notice).

12.5�� �� Modifications.������ʪ��Ƶ will provide Customer with written notice pursuant to Section 12.4 of any material changes to the Agreement applicable to Customer (“Modifications”).�� Customer will have ten (10) business days after the date of notice by ��ʪ��Ƶ (the “Termination Window”) to determine if it wishes to terminate the Agreement upon written notice to ��ʪ��Ƶ (which shall be Customer’s sole and exclusive remedy with regard to any Modification). By continuing to use the ��ʪ��Ƶ Materials after such Termination Window, Customer agrees to be bound by such Modification.

12.6�� �� Force Majeure. ��Neither party nor its Affiliates will be liable for any delay or failure to perform hereunder due to circumstances beyond such party’s reasonable control including earthquake, flood, fire, hurricane, tornado, natural disaster, acts of God, riot, national emergency, epidemic or other public health emergency, quarantine, government action or regulation, war, invasion, act of foreign enemies, hostilities (whether war is declared or not), terrorism, civil war, rebellion, revolution, radiation, other toxic or hazardous contamination, nuclear accident or explosion, restrictions on commodities or supplies, strikes or industrial disputes, or disruptions involving power or infrastructure systems not within such party’s possession or reasonable control (each a “Force Majeure Event”); provided that the party relying on a Force Majeure Event notifies the other party of the Force Majeure Event and uses commercially reasonable efforts to mitigate the effects of the Force Majeure Event and resume performance as soon as reasonably practicable.�� With regard to payment obligations, only delay will be excused by this Section 12.6, not failure.

12.7�� �� Export Compliance and Anti-Corruption.����Customer agrees to comply with the export laws and regulations of the United States and with applicable trade controls of other countries (in cases of conflict or inconsistency among applicable export and import laws and regulations, U.S. law shall govern).��Customer shall not use the ��ʪ��Ƶ Materials to conduct, promote, or facilitate business, or target end users in countries subject to U.S. embargo or trade sanctions. Customer shall comply with all applicable anti-corruption laws in relation to the Agreement and not pay or offer payment to anyone, including foreign governmental officials or related persons or entities, on ��ʪ��Ƶ’s behalf.

12.8�� �� Third Parties. Except as expressly provided for in this Agreement, a person who is not a party to this agreement shall not have any rights under the Contracts (Rights of Third Parties) Act 1999.

12.9�� �� General.�� The Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof, and supersedes all prior agreements and communications, oral or written, between the parties related to such subject matter.��Each party acknowledges that it has had the opportunity to seek the advice of independent legal counsel and has read and understood the Agreement in full. The Agreement is non-exclusive and either party may engage in similar or other relationships, agreements, or arrangements with any other party. The relationship between Customer and ��ʪ��Ƶ under the Agreement is at all times that of independent contractors and neither party is an employee, partner, agent, trustee or joint venturer of, for, or with the other. Except to the extent otherwise provided in the Agreement or under applicable law, neither party shall owe any fiduciary or other duties to the other. In the event of any conflict or inconsistency between provisions or components of the Agreement, each as may be amended, the order of precedence shall be: (1) the Schedule for the applicable Service, (2) the General Terms, and (3) the Master Terms. Except as otherwise set forth in the Agreement, neither party can amend or modify the Agreement without the other party’s written consent. No failure of either party to enforce any of its rights under the Agreement will act as a waiver of such rights. Any provision of the Agreement that is held by a court of competent jurisdiction to be unenforceable shall be modified to the minimum extent necessary to make such provision enforceable and to best preserve the parties’ intent, provided that if such modification would materially alter the effect of the provision then the provision shall be considered void, and the remaining provisions of the Agreement shall be enforceable in accordance with their terms.��Any reference in the Agreement to any statute or regulation is a reference to that statute or regulation in its then-current formulation and applies to all orders, regulations, instruments or other subordinate legislation made under the relevant statute or regulation.