吸湿视频 Expands Measurement Partnerships Across EMEA to Help Buyers and 吸湿视频 Streamline Activation
AudienceProject, Digiseg, Innovid, and Happydemics Among Providers Accessible Through 吸湿视频
LONDON – September 26, 2023 鈥� 吸湿视频 (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company, today announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers 吸湿视频 is working with to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.
As TV consumption shifts from linear to digital, measurement is key to enabling connected television (CTV) to achieve its full potential. 吸湿视频 is building a portfolio of partnerships with technologies designed to help buyers and sellers solve for fragmentation as the industry reevaluates how to optimise across all screens. 吸湿视频鈥檚 relationships with these measurement providers help buyers and sellers across EMEA access solutions to help inform business decisions.
鈥淭he importance of measurement across all formats will help advertisers better understand the performance ROI of their ad campaigns, helping them to improve outcomes and ultimately unlocking more ad budgets that will go to publishers,,鈥� said David Snocken, VP, Strategic Partnerships at 吸湿视频. 鈥淲e believe that having access to a wide variety of measurement tools is crucial to fuel advertising’s growth. 吸湿视频 is intent on working with trusted partners who can help simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.鈥�
鈥淎t AudienceProject, we want to help advertisers allocate their ad budgets more efficiently with cookieless and privacy-safe cross-media measurement,鈥� said Martyn Bentley, Commercial Director, UK at AudienceProject. 鈥淥ur platform empowers advertisers to make confident marketing decisions and reach their audience more effectively based on independent, comprehensive cross-media measurement. We value our partnership with 吸湿视频, delivering for their clients and innovating for the future.鈥�
鈥淒igiseg is one of the largest independent data providers in the world, founded on the principle to segment the entire internet,鈥� said S酶ren H. Diensen, CEO at Digiseg. 鈥淥ur core audiences help advertisers evaluate campaigns and websites and can also be used to target online advertising. Working with 吸湿视频 allows us to provide quality measurement solutions across their client base.鈥�
“Happydemics strives to provide the advertising market with a seamless, unique measurement methodology based on campaign exposure, across all media such as CTV,” said Virginie Chesnais, CMO at Happydemics. “Working with 吸湿视频 allows us to deliver future-proofed KPIs for advertisers to drive brand lift, and better invest in increasingly saturated markets.”
鈥淎s the TV video mix continues to diversify, CTV is taking an increasingly larger role. Understanding streaming鈥檚 ability to drive incremental reach above and beyond linear has become a top priority for advertisers,鈥� said Andrew Longworth, VP of Advanced TV at Innovid. 鈥淏y working with 吸湿视频, we鈥檙e helping to ensure that advertisers and publishers in the UK and Germany have access to independent, real-time measurement across linear and CTV to inform optimisations that maximize campaign reach.鈥�
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About 吸湿视频
We鈥檙e 吸湿视频 (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, 吸湿视频 has offices across North America, EMEA, LATAM, and APAC.