ʪƵ Team
3 min read

ʪƵ Expands Measurement Partnerships Across EMEA to Help Buyers and ʪƵ Streamline Activation

AudienceProject, Digiseg, Innovid, and Happydemics Among Providers Accessible Through ʪƵ

LONDON – September 26, 2023 – ʪƵ (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers ʪƵ is working with to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.

As TV consumption shifts from linear to digital, measurement is key to enabling connected television (CTV) to achieve its full potential. ʪƵ is building a portfolio of partnerships with technologies designed to help buyers and sellers solve for fragmentation as the industry reevaluates how to optimise across all screens. ʪƵ’s relationships with these measurement providers help buyers and sellers across EMEA access solutions to help inform business decisions.

“The importance of measurement across all formats will help advertisers better understand the performance ROI of their ad campaigns, helping them to improve outcomes and ultimately unlocking more ad budgets that will go to publishers,,” said David Snocken, VP, Strategic Partnerships at ʪƵ. “We believe that having access to a wide variety of measurement tools is crucial to fuel advertising’s growth. ʪƵ is intent on working with trusted partners who can help simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.”

“At AudienceProject, we want to help advertisers allocate their ad budgets more efficiently with cookieless and privacy-safe cross-media measurement,” said Martyn Bentley, Commercial Director, UK at AudienceProject. “Our platform empowers advertisers to make confident marketing decisions and reach their audience more effectively based on independent, comprehensive cross-media measurement. We value our partnership with ʪƵ, delivering for their clients and innovating for the future.”

“Digiseg is one of the largest independent data providers in the world, founded on the principle to segment the entire internet,” said Søren H. Diensen, CEO at Digiseg. “Our core audiences help advertisers evaluate campaigns and websites and can also be used to target online advertising. Working with ʪƵ allows us to provide quality measurement solutions across their client base.” 

“Happydemics strives to provide the advertising market with a seamless, unique measurement methodology based on campaign exposure, across all media such as CTV,” said Virginie Chesnais, CMO at Happydemics. “Working with ʪƵ allows us to deliver future-proofed KPIs for advertisers to drive brand lift, and better invest in increasingly saturated markets.”

“As the TV video mix continues to diversify, CTV is taking an increasingly larger role. Understanding streaming’s ability to drive incremental reach above and beyond linear has become a top priority for advertisers,” said Andrew Longworth, VP of Advanced TV at Innovid. “By working with ʪƵ, we’re helping to ensure that advertisers and publishers in the UK and Germany have access to independent, real-time measurement across linear and CTV to inform optimisations that maximize campaign reach.”

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About ʪƵ

We’re ʪƵ (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, ʪƵ has offices across North America, EMEA, LATAM, and APAC.