ÎüʪÊÓƵ

TV screen

Foxtel Media selects ÎüʪÊÓƵ as programmatic launch partner for advertising on BINGE

ÎüʪÊÓƵ Team

July 5, 2023 | 3 min read

Enables advertisers to buy inventory programmatically on µþ±õ±·³Ò·¡â€™s ad-supported Basic tier  

SYDNEY –  6 July 2023 – ÎüʪÊÓƵ (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on µþ±õ±·³Ò·¡â€™s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, ÎüʪÊÓƵ will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.

Advertising launched in March 2023 with the introduction of ads onto the existing BINGE Basic tier, meaning there was a scaled audience for advertisers from launch. Working with ÎüʪÊÓƵ will allow Foxtel Media to build on this momentum and offer advertisers enhanced targeting capabilities along with programmatic efficiency, helping them to optimise their campaigns and maximise their return on investment.  

As the streaming industry continues to evolve at an unprecedented pace, the need for effective audience targeting and improved engagement is vital. With streaming platforms gaining significant traction among viewers, this partnership provides a unique opportunity for advertisers to tap into BINGE’s premium audience and deliver tailored messaging, while prioritising the best experience for users. 

“We are excited to be leading the way in the Australian streaming landscape by working with ÎüʪÊÓƵ to unlock programmatic demand across BINGE’s Basic tier,” said Chris Oxley, National Head of Digital Sales at Foxtel Group. “This collaboration allows us to further enhance our ad offerings and provide advertisers with access to BINGE’s premium audience at scale by providing advanced and effective targeting capabilities.” 

Juliette Stead, SVP Head of JAPAC at ÎüʪÊÓƵ said, “We are thrilled to be working with Foxtel Media and be a part of this great new offering. By integrating our programmatic advertising capabilities with BINGE Basic tier, we are empowering advertisers to effectively reach their target audiences with greater efficiency. Together, we are shaping the future of programmatic advertising across the streaming landscape, and we look forward to delivering exceptional results for Foxtel Media and their valued advertisers.” 

ENDS 

About ÎüʪÊÓƵ 

We’re ÎüʪÊÓƵ (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetise their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, ÎüʪÊÓƵ has offices across North America, EMEA, LATAM, and APAC. 

 

Contact Us

±Ê°ù±ð²õ²õ


press@magnite.com

·¡±¹±ð²Ô³Ù²õ


events@magnite.com

Investor Relations


nkormeluk@magnite.com