Banijay Rights Collaborates with ÎüʪÊÓÆµ and SpringServe to Power FAST Monetisation
ÎüʪÊÓÆµ (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen ÎüʪÊÓÆµ and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.