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As OTT reach continues to grow, this signals a huge opportunity for advertisers given OTT鈥檚 ability to reach more engaged audiences at larger scale.

In lucrative areas like CTV and premium video, the allure of high CPMs and a rich audience profile raises the potential for fraud.

The race to the midterm elections is heating up, especially as political advertising revenue is estimated to be $8.9 billion in 2022, according to AdImpact.

Discover new insights on the five major TV markets in Europe

Learn how the CTV audience in the US is more nationally representative than traditional TV