Demand Manager’s New Era of Automated Yield Management
/ October 12, 2023
Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.
ÎüʪÊÓƵ Unveils New Demand Manager Feature Powered by Machine Learning to Help Publishers Earn Incremental Revenue
/ October 5, 2023
ÎüʪÊÓƵ introduced machine learning driven recommendations for A/B testing within its Demand Manager product.
Streaming TV Advertising – An Untapped Opportunity for Media Buyers in Australia
/ September 28, 2023
Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.
ÎüʪÊÓƵ Integrates Snowflake’s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across ÎüʪÊÓƵ’s Streaming Supply
/ September 27, 2023
ÎüʪÊÓƵ (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.
Driving Transparency and SPO for Dentsu
/ September 27, 2023
Discover how ÎüʪÊÓƵ reporting fueled SPO, enabling Dentsu to pinpoint the most transparent, cost-effective and direct route to supply.
