ÎüʪÊÓƵ announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.
ÎüʪÊÓƵ is excited to offer integrations for CTV via ÎüʪÊÓƵ’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access.Â
ÎüʪÊÓƵ released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand.” The study finds that ad-supported streaming is gaining momentum in New Zealand and 65% of TV viewers tune in to ad-supported streaming services.
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
ÎüʪÊÓƵ announced a global partnership with Scope3 to make carbon emissions data available across ÎüʪÊÓƵ’s extensive omnichannel inventory.
