Blog

The Advertiser’s Streaming Playbook

ʪƵ Team
 / August 22, 2023

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.

Blog

How publishers can simplify the path to video monetization

ʪƵ Team
 / November 8, 2022

As consumers clamor for more video content, publishers are embracing video as a way to deliver better user experiences while creating more monetization opportunities. In the US alone, programmatic video ad spending will hit $62.96 billion this year, surpassing 50% of all programmatic ad spend for the first time, growing to $74.88 billion in 2023, … Continued