At New Yorkâ€™s Advertising Week, ÎüÊªÊÓÆµ took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.
AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.
Generative AI and tools such as ChatGPT and DALL-E are just the latest example of how Artificial Intelligence (AI) is automating once manual processes. In digital media for instance, AI has been applied to a range of media buying and selling workflows to enable cost savings, efficiencies as well as more intelligent audience and creative … Continued