How Ads Are Powering Streaming鈥檚 Future in Australia & New Zealand
In Australia & New Zealand, streaming services have seen tremendous growth in recent years, fueled by the widespread adoption of streaming platforms and audiences鈥� growing consumption of ad-supported content.
Australians are embracing services with ads, narrowing the gap with traditional TV viewers. Nearly two-thirds of TV viewers are opting to watch ad-supported streaming content.
Q: Which of these services do you use to watch TV shows and films?
Base: Total respondents
Source: 吸湿视频
Streaming鈥檚 immersive environment captivates viewers for extended durations. 92% of ad-supported viewers said they tend to watch streaming TV content for a long period (more than 30 minutes) each time they tune in and 86% of this audience agree that streaming services provide premium content.
Streaming services have emerged as a channel for driving impact. According to our research, 57% of ad-supported streamers remember ads the most within TV (including streaming services), versus 26% of social media users who remember ads within social media.
In addition, ad-supported viewer鈥檚 cross-screen consumption habits influence purchase decisions. 69% of ad-supported streamers are more likely to make a purchase from a brand they engaged with across multiple devices (TV, mobile, desktop, etc.).
Q: Thinking of all the advertisements you have seen on the following platforms, which do you generally remember the most? Rank #1
Source: 吸湿视频